A first-time author had a finished manuscript but no idea where to start. They needed printing, typesetting, a cover, and distribution. Through the Aero Print + Cangura ecosystem, we took the book from manuscript to online sale in 3 weeks. 15 copies sold in the first month through the Cangura online bookstore.
Challenge
The author had a completed manuscript — 200 pages of non-fiction content on personal development. They had no publishing experience: didn’t know what format to choose, how to prepare files for print, who would design the cover, or how to get the book to readers. Traditional publishers required manuscript submission and months of waiting with no guarantee of publication.
They were looking for a fast, transparent path from manuscript to a book that readers can buy — without unnecessary bureaucracy and without risking a large financial investment in high print runs.
Solution
The author entered the Aero Print + Cangura ecosystem. Aero Print handled the printing side: perfect binding (softcover), 148 × 210 mm format, interior on 90gsm offset paper, cover on 300gsm cardboard with matte lamination. Cangura — our online bookstore — took over digital distribution: product listing, optimized description, integrated payment system.
A print run of 100 copies is enough to start. When stock runs low, the author orders a reprint — no fixed costs, no minimum quantities, no warehousing at their own expense.
Result
From the first meeting to the book on the shelf and in the online store took 3 weeks. 100 printed copies. In the first month after launch, the author sold 15 copies through cangura.com — with no marketing budget, solely through social media posts and personal network.
The author is already planning a second book. A reprint of the first book (50 copies) was ordered in week 4 after publication.
Specifications
| Parameter | Value |
|---|---|
| Product | Book — perfect binding (softcover) |
| Format | 148 × 210 mm (A5) |
| Pages | 200 pages |
| Interior | 90gsm offset paper, B&W print |
| Cover | 300gsm cardboard, CMYK + matte lamination |
| Print run | 100 copies (reprint from 20 copies) |
| Distribution | cangura.com (online bookstore) |
| Lead time | 10 working days (print) + 3 days (store setup) |
| Indicative price | From EUR 4.50/copy (at 100 copies) |
Client Feedback
I had a manuscript and nothing else — no experience, no contacts in publishing. Aero Print and Cangura explained everything, handled the printing, designed the cover, and put the book up for sale. Three weeks after the first meeting I was holding my book. For someone expecting months of waiting, that’s incredible.
Writing a book? Check out Cangura — online bookstore or send us an inquiry →
Last updated: 04-04-2026